The Art of India is Times of India's most prolific art platform. As a part of the PR team handling its third edition, I played a role in organizing and executing the public relations strategies, including guest listing for this unique event. This unique platform invited art collectors to explore and invest in an array of masterpieces and upcoming blue-chip contemporary artworks under the theme "Tradition, Transition, Modernity." Curated by Dr. Alka Pande, this edition featured works by distinguished artists such as Raja Ravi Verma, B Prabha, M F Husain, Ganesh Haloi, Manu Parekh, and Jayasri Burman. The exhibition was a testament to India's creative legacy, showcasing a variety of artistic mediums including painting, drawing, printmaking, sculpture, ceramics, photography, video, digital, and mixed-media works.

Royal Fables, founded by Anshu Khanna, is India’s most authentic platform that presents the mystical world of regal, royal India. It brings under one roof not just leading palace studios but also handpicked Indian brands that design heritage fashion, master weaves and rich accessories. In addition to its flagship exhibitions, Royal Fables includes illustrious platforms such as Palace Karkhanas and Kitchen of the Kings, further enriching the tapestry of Princely India.

For the 14th edition of Royal Fables held in the city of its origin, New Delhi, I not only had the opportunity to manage PR under the guidance of Karishma Sain but also the chance to write about Anshu Khanna's pride and passion.

​

PFA the link for the Article : https://lnkd.in/dqA_GDtG

Dhoomimal Art Centre presented "Away in a Manger," a unique exhibition that magnified the diverse cultural tapestry of the Indian Nation through a celebration of Christmas. The exhibition aimed to celebrate diversity through larger-than-life Christmas trees with artistic ornaments, each crafted by a diverse cast of leading artists from the modern and contemporary art world. This festive showcase, curated by Georgina Maddox, an independent critic-curator, captured the essence of joy and good tidings associated with this age-old celebration.

I was part of the PR team and worked on the press releases, media coordination, guest listings and got the opportunity to meet renowned artists like Seema Kohli .

"Ananda: Eyes of the Healer" marked Nelofar Currimbhoy’s foray into the world of theater, showcasing her exceptional ability to craft narratives that resonated with the human soul. Muzaffar Ali served as both the composer and director, infusing the play with his keen eye for detail and deep understanding of classical and contemporary art forms. His innovative approach included surreal projections, combining imagery from his paintings with real-life landscapes, creating a visually stunning experience for the audience. Kabir Bedi’s voice lent an unparalleled richness to the storytelling, captivating audiences from start to finish.

I had the privilege of being a part of the PR team that handled this remarkable show, contributing to the success of "Ananda: Eyes of the Healer" and witnessing firsthand the impact it had on the audience.

"ATYPICAL COROLLARIES: A Creative Collation from Baroda" was an extraordinary art exhibition that brought together a diverse group of artists who shared their roots in the renowned Faculty of Fine Arts at Baroda. The exhibition offered an exceptional and thought-provoking artistic experience, showcasing the works of talented artists who had been nurtured by the rich artistic heritage of this institution.

It explored how the Faculty of Fine Arts at Baroda had nurtured generations of artists, allowing them the freedom and autonomy to explore their creative processes. This approach had led to higher levels of motivation and engagement, resulting in innovative and unique creative quests.

At the Jaipur Literature Festival, Renowned IPR Lawyer Safir Anand, Senior Partner at Anand & Anand, launched his book "India Unboxed" . The event was formally inaugurated by Mr. Amitabh Kant.

The book served as a tribute to India's cultural heritage, quirks, and traditions that defined its multifaceted identity. Through an exploration of the country's past and desi way of living, Safir Anand’s book celebrated the threads that bound together a nation of over a billion people.

Readers encountered tales of unsung heroes, recollections of figures like Ramu Kaka the Chokidaar, and anecdotes about Indian delights such as baarish, Bollywood, and boondi laddus.

At JLF, I attended as Safir Anand's PR team, where I assisted in coordinating the launch event and organizing and conducting interviews with the Edleman Delhi team.

Princess Vaishnavi Kumari of Kishangarh created and curated a series of paintings through her art atelier, Studio Kishangarh. The exhibition drew inspiration from the rich history of Kishangarh paintings. The collection was divided into two themes: the first part offered a contemporary representation of temples, palaces, and pleasure gardens, inviting viewers to experience historic architecture through a modern lens. The second part had provided an abstract representation of creation and abundance, emphasizing flora and fauna.

Each artwork reflected a modern aesthetic within the Studio Kishangarh style, employing traditional miniature painting techniques, materials, and elements. The exhibition showcased the seamless blend of the past and present, capturing the essence of Kishangarh's artistic heritage in a contemporary light.

MASH, founded by Shalini Passi, collaborated with Mumbai-based art atelier Milaaya steered by Gayatri Khanna for an innovative exhibition titled "Threaded Visions: Contemporary Embroidery for a Sustainable Future," at the celebrated India Art Fair  . Curated by Dr. Arshiya Lokhandwala, this unique showcase transformed the works of prominent Indian artists, addressing sustainability and climate change through modern embroidery.

During my last year of college, I interned with Spark PR, a Jaipur-based PR agency, where I had the opportunity to be part of the 16th edition of the iconic Jaipur Literature Festival held from January 19th to 23rd, 2023, at Hotel Clarks Amer in Jaipur.

​

We worked with Edelman, Delhi, and Teamwork Arts, managing the media, drafting press releases, attending and covering events, creating and curating social media content, and working on media tracking and coverage reports.

My college Integrated Marketing project centered around Anveya's one-wash hair color product. Our approach involved a thorough exploration of the Indian hair color market, a detailed analysis of Anveya's existing strategies, and the execution of surveys for valuable insights. The culmination of these efforts led to the formulation of a compelling 'Big Idea,' guiding the development of a targeted Promotional Mix and Creatives, all meticulously aligned with a predetermined budget.

Our promotional plan included strategically designed activities, complemented by a comprehensive SWOT analysis. To enhance our campaign, we crafted mock Instagram posts, impactful YouTube advertisements, and proposed potential Instagram collaborations. The culmination of these elements aimed to position Anveya's one-wash hair color product effectively within the competitive market landscape.

​

Please find attached the link to the presentation : https://drive.google.com/file/d/1nbz9naCoJiYXshakPH8HsHqGngqVQrPx/view?usp=sharing

For our development communication project, we chose to work on a male-centric body positivity campaign. Body shaming, the act of negatively commenting on a person's physical appearance and body type, affected not only women but also men, who were increasingly becoming victims of this phenomenon.

Despite the common narrative surrounding body shaming primarily targeting women, men also faced societal pressures and expectations related to their bodies. The overexposure of media dictating body ideals contributed to the diminishing acceptance of any body type that deviated from society's definition of normal.

The youth, in particular, continue to be highly susceptible to these norms, and the impact could lead to severe mental disorders that hindered their overall health. We felt it was crucial to address and challenge these societal norms to foster a more inclusive and positive environment for individuals of all genders.

Please find attached the link to the presentation : https://drive.google.com/file/d/1MBlzI36ZVHKoTaPYpfy2npURUgG0g0uf/view?usp=drive_link